Following an exciting play-in phase, the Swiss stage of the 2024 League of Legends World Championship has shattered multiple viewership records, highlighting significant growth for LoL Esports. According to Esports Charts, the tournament’s average viewership rose by 36% compared to 2023. One of the standout moments was the T1 vs. G2 Esports series, a thrilling West vs. East rivalry that drew over 3 million viewers—setting a new milestone for the event.
On average, over 1.5 million fans tuned in for matches, with viewership metrics rising across the board, including growth in online viewership across multiple languages and more unique broadcast channels covering the action.
Key Highlights from the Swiss Stage
The Swiss stage yielded several notable achievements. Most prominently, YouTube surpassed Twitch in peak viewership, and for the first time, Vietnamese broadcasts outpaced both Korean and English streams. At its highest point, Vietnamese viewership hit 803,300—just shy of last year’s peak for Worlds 2023.
GAM Esports’ presence among the top 16 likely contributed to the surge in Vietnamese viewership. With the knockout rounds ahead, it’s expected that this dedicated audience will remain engaged as top teams continue to battle for the championship.
Other standout teams, including PaiN Gaming, PSG Talon, Team Liquid, FlyQuest, Hanwha Life Esports, and Top Esports, also recorded impressive viewership figures. The Swiss stage format, introduced last year, has sparked more cross-regional matchups, drawing fans from various regions to follow their favorite teams.
Co-streamers Driving Engagement
Co-streaming has become a major component of Worlds viewership, giving fans alternative ways to engage with matches. Leading the charge was Marc “Caedrel” Lamont, whose stream hit over 300,000 viewers during the decisive G2 vs. BLG series, setting a personal record.
Other co-streamers also hit new highs. Niklot “Tolkin” Stüber peaked at 72,800 concurrent viewers, while Brazilian streamer Baiano broke records on YouTube, outperforming CBLOL’s official channel.
What’s Next?
With fan-favorite teams such as T1, Gen.G, and BLG advancing, even more viewership records could be broken in the coming rounds. The Knockout Stage kicks off today in Paris, leading to the much-anticipated finals on November 2 at the O2 Arena in London. All eyes are now on these remaining weeks to see how the competition—and the viewership—continues to evolv
